What do you get when you combine two of today’s hottest travel trends? Vacations with loved ones that create memories to last a lifetime.
According to the latest Virtuoso Luxe Report, the two top travel trends are family travel and active andadventure travel. People want to share vacation experiences with their relatives, and they want to go beyond traditional sightseeing. They want to be active participants, engaging with a destination, rather than passive tourists. And they want private experiences tailored for their family’s specific interests.
Why Experiential Travel?
This form of travel – experiential travel – is one of the travel industry’s biggest trends (but this is a terrible word because this style of travel will not be a flash in the pan), and sharing these activities makes for perfect family bonding. It creates a deeper feeling of connection between visitors and the people and place they’re visiting. It enriches family members by educating them and giving them a broader worldview.
What Kinds of Experiences Are Possible?
Some families are skiing first, then traveling thousands of miles to relax on the beach
Here are some examples of experiential travel itineraries I have crafted for client family vacations:
A family experiencing the historic sites of World War II, visiting London and Normandy with a focus on D-Day locations
Parents taking their children to Venice, where they enjoyed a private speedboat excursion around the islands surrounding Venice, like Murano, Burano and Torcello.
A family journey into the Brazilian jungle, where they explored by private boat and even spent the night with a local army guide
Mixing and matching two distinctive destinations, such as a ski getaway in Vail that segues into an island beach vacation in the Turks & Caicos
A week in Jackson Hole, not to ski, but to experience the Wild West, from overnighting in Yellowstone via kayak, full day pack rides, rodeos and safari style game drives in Teton National Park
What If We Are Not "Active"?
Active and adventure vacations really are about bespoke experiences that are memorable, not working up a sweat and eating low-cal diet food. Active in this way simply means you are not sitting at the pool reading the latest Dan Brown novel (as riveting as it might be) - you are out experiencing the world and being enriched by those experiences. That does not mean it is what I like to call a "working vacation" either - where you are running around from tourist attraction to tourist attraction. The focus is on you and your family interacting with your chosen location, learning and growing at a rate that appeals to you!